Sysarb provides Europe’s leading platform for pay transparency and pay equity analysis — a digital solution that helps employers identify and address unjustified pay gaps, comply with legislation, and build trust through increased openness.
When NSM first connected with Sysarb in 2015, the ambition was clear: to grow from a consultancy-focused operation into a product-driven tech company with a sharper identity and a stronger market position.
The collaboration began by shaping a shared vision, speaking honestly about both strengths and challenges, and working together to build a brand that reflected Sysarb’s long-term aspirations.
CEO Daniel Edenholm reflects:
“We were clear about what we wanted — to reach further, broaden our offering, and double our turnover. Daniel Bergqvist stepped in as sales coach and reminded us early on that growth can be uncomfortable at times. We were prepared for that. Yes, it was challenging and required a lot of work, but the joy of growing has been tremendous.”
Between 2016 and 2018, the collaboration expanded into recruitment and individual coaching of sales staff — crucial steps in building a resilient growth organization. During this period, NSM also helped establish Sysarbdagen, a recurring event that strengthened customer relationships and highlighted the future of fair and transparent workplaces.
Daniel continues:
“As intended, we grew within the private sector and developed a robust digital platform. With NSM’s support, Sysarbdagen evolved into an event that deepened our customer engagement. During our partnership with NSM, we doubled our turnover, expanded our presence in the private market, and established ourselves as one of Europe’s leading companies in Pay Transparency.”
A natural next step in the partnership emerged through NSM Impact Ventures. Daniel shares:
“What meant a great deal to us was that NSM not only guided our development — they believed in our mission strongly enough to join us as owners. Through NSM Impact Ventures and Nordic Impact One, they became long-term partners whose engagement strengthened our ability to scale internationally. That kind of commitment is rare. It gave us momentum we simply could not have created on our own.”
Today, Sysarb continues to expand across Europe, helping organizations create fairer, more transparent workplaces — with a strengthened foundation shaped through years of shared work, learning, and partnership.