Amplifying ability
At NSM, we amplify leaders and organizations ability
to reach their goals according to their purpose.
We believe true leadership is measured by impact — the ability to create clarity, foster trust, and build capacity for sustainable growth. To make that happen, we listen, we learn, and we walk alongside our clients for the long term.
Positive impact
Whether we’re coaching an executive, strengthening a management team, or accelerating organizational development, everything we do revolves around one question:
How can we help maximize the positive impact of this leader and organization?
NSM brings together senior consultants, researchers, and entrepreneurs. Our team combines scientific grounding with real-world experience, united by three values: curiosity, responsibility, and generosity. These values define how we work and how we partner — with empathy, integrity, and a genuine passion for helping others grow.
Because your mission is our passion.
Joakim Samuelsson
CEO & Partner
Learning and development specialist with experience in international leadership, management team development, and the design of academies for organizations such as Epiroc, Ericsson, Stockholm University, and the Swedish Medical Association.
Mattias Josephson
Partner & Senior Consultant
Serial entrepreneur, lecturer, and executive mentor. Sold his first company to Motorola–Google, where he later served as Business Operations Director.
Co-founder and Chief Strategy Officer of Epishine, and Chairman of NSM Impact Ventures.
Daniel Bergqvist
Chairman & Partner
Serial entrepreneur and CEO of Pennybridge. Experience in leadership and sales development in companies such as ABB, Fortum, and Great Security
Daniel Edenholm
Partner & Senior Consultant
Founding Partner and Chairman of Sysarb, Europe’s leading platform for pay equity and transparency. Chairman of Whole, a tech company providing research-based insights into organizational well-being. A frequent lecturer and one of Europe’s leading experts on pay equity.
Christian Hertz
Partner & Senior Consultant
Creative Director and CMO at Pennybridge. Experience in brand development and executive mentoring with organizations such as HMS, Södersjukhuset, and Transportcentralen.
Magnus MackAldener
Partner & Senior Consultant
R&D management specialist with extensive experience from senior positions at Scania and the Traton Group. Currently interim CEO at Oceanbird and executive mentor to leaders at Scania, Epiroc and Epishine.