Amplifying your positive impact
At NSM, we amplify leaders and organizations ability to reach their goals according to their purpose. We listen, we learn, and we walk alongside our clients for the long term.
NSM brings together senior consultants, researchers, and entrepreneurs. Our team combines scientific grounding with real-world experience, united by three values: curiosity, responsibility, and generosity. Below, you’ll meet the partners who shape NSM.
Everything we do revolves around one question: How can we help maximize the positive impact of this leader and organization?


Joakim Samuelsson
Partner & CEO
Learning & Development specialist with experience in international leadership, team development, and academy design for Epiroc, Ericsson, Stockholm University, and the Swedish Medical Association.

Mattias Josephson
Partner & Senior Consultant
Serial entrepreneur and mentor. Former Business Operations Director at Motorola–Google after selling his first company to them. Co-founder and CSO of Epishine, and Chairman of NSM Impact Ventures.

Daniel Bergqvist
Partner & Chairman
Serial entrepreneur & CEO of Pennybridge, enabling digital donations for non-profit organizations. Experience in leadership and sales development in companies such as ABB, Fortum, and Great Security

Daniel Edenholm
Partner & Senior Consultant
Founding Partner and Chairman of Sysarb, Europe’s leading platform for pay equity and transparency. Chairman of Whole, a tech company providing research-based insights into organizational well-being.

Christian Hertz
Partner & Senior Consultant
Creative Director and CMO at Pennybridge. Experience in brand development and executive mentoring with clients such as HMS, Södersjukhuset, and Transportcentralen.

Magnus MackAldener
Partner & Senior Consultant
R&D management specialist with extensive experience from senior positions at Scania and the Traton Group. Currently interim CEO at Oceanbird and executive mentor to leaders at Scania, Epiroc and Epishine.